Fertitude needed to validate its period tracking feature before public launch. Their primary concerns included:

• Finding a diverse and engaged group of 50 female testers across different demographics.
• Identifying edge cases and potential bugs not caught during internal testing.
• Assessing the robustness and usability of the new features in real-world scenarios.
• Gathering comprehensive user feedback to refine the experience before “public beta”.

To launch with confidence, Fertitude needed a partner that could quickly deliver meaningful user testing at scale.

Leveraging Propel's 'Community as a Service' offering

Propel provided end-to-end support, handling selection, onboarding, engagement, structured testing, and insight delivery, within one product cycle. Here’s how:

• Recruited 120 testers from female-focused communities, representing varied cycle types, age ranges, and geographic locations. Selected the most engaged 50 for intensive closed beta testing.
• Facilitated structured testing prompts focused on accuracy, interface usability, and support features.
• Collected over 500 quality insights via surveys, real-time feedback prompts, and one-on-one user check-ins.
• Delivered clear, prioritised recommendations based on user sentiment, behavioral data, and usability blockers.

“Working with Propel on our closed beta test was such a fantastic experience. They really understood what we are trying to build and helped us test it in a way that felt thoughtful and organized. The feedback we got from the testers wasn't just surface-level stuff, we got real insights that helped us make the product better. I really appreciate how easy they were to work with and how committed they were to quality.”

Key Outcomes:

The testing cycle led to a smarter product development, user-driven refinements, and emotional validation to position Fertitude’s tracker as intuitive and empowering. Propel directly drove the following outcomes:

• Efficient recruitment and management of a highly engaged pool of aligned testers.
• 100% completion rate among testers.
• 92% expressed continued usage intent post-testing.
• 93.2% organic referral rate among test participants.
• Tester interactions provided Fertitude with comprehensive insights on UX improvements, bug identification, onboarding flow optimisation, device configuration compatibility, product tier accessibility, and feature description clarity to support a wider range of users and user environments.

Conclusion

Propel helped Fertitude test more than the new feature. We delivered a user-validated product rooted in real needs and refined through authentic feedback. By investing in comprehensive user testing, Fertitude is able to launch with confidence, clarity, and strong community buy-in.

This also demonstrates how strategic user testing can transform product development from assumption-based to evidence-driven, resulting in measurable business outcomes and genuine user satisfaction.

Ready to Validate and Refine Your Next Product Feature? Schedule a free call today.