The Challenge

BCM needed to quickly validate whether TC Insights Pro resonated with its intended audience and whether the product experience matched its value promise. Specifically, BCM needed support to:

• Validate the product’s value proposition
• Test the product’s clarity, usability, and credibility
• Collect high-quality feedback from relevant users
• Translate user insights into actionable product and go-to-market decisions

Previous testing efforts they had tried yielded limited engagement, creating a need for an external, structured, and user-centric testing approach.

Propel’s Approach

Propel managed the end-to-end beta testing process, combining community access and structured workflows to deliver a structured, time-bound testing program within a two-week cycle. Here is how.

Tester Sourcing & Onboarding: Propel curated a group of vetted professionals and pre-qualified them to match TC Insights Pro's ideal user profile.

Guided Testing Framework: Participants were onboarded with clear instructions, defined testing tasks, and structured feedback prompts. Throughout the two-week testing cycle, Propel maintained continuous communication, proactive follow-ups, and hands-on support, to ensure full participation. 

Insight Collection & Reporting: Propel captured feedback across the different domains, and put together both quantitative and qualitative insights into a clear, decision-ready report that the BCM team could immediately act on.

Key Outcomes

• 100% test completion rate across all participants, driven by proactive engagement, structured guidance, and responsive support from Propel.
• Clear validation of TC Insights Pro as an AI research assistant tailored to Africa’s digital economy by the testers, while highlighting critical improvement areas. 
• Actionable, candid, and unfiltered insights on product usability, credibility, feature prioritisation, and pricing. Participants highlighted genuine pain points and areas for improvement, giving BCM the honest input needed to refine the product.

Through Propel’s structured, community-led testing approach, Big Cabal Media was able to move quickly with the credible insights to confidently shape their next phase of product development.

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Ready to validate your product with real users?

Whether you're launching a new product, testing a major feature update, or entering a new market, Propel helps businesses test, learn, and iterate faster through trusted communities and structured engagement programmes. Talk to us here.