Market Research

Get valuable insights to validate ideas, understand needs, and uncover market opportunities, by tapping into our diverse, ever-expanding tech communities.

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How it Works

Drive your product and business goals by tapping into 100+ tech communities in our ecosystem. Test with the right audiences, gather real-time feedback, and build with clarity.

Project Goals and Strategy

Leverage our ecosystem of tech communities to finesse your project goals and project strategy.

Data Collation and Analysis

Gain a competitive edge with vetted real time data from our diverse ecosystem. Let us guide you to success in the dynamic marketplace.

Reporting

Get access to comprehensive reports and recommendations to guide your strategic decision-making process.

Analyze & Apply Insights

Analyse the data and apply findings to refine your product, strategies, or market positioning.

Why Propel?

Our ecosystem lets companies use the power of community to accelerate their people, product and business goals.

Grow faster with specialized, on-demand communities.

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Developer Communities

Software Dev Communities

Product Dev/Marketing Communities

Design Communities

Our Ecosystem Reach

We've built the largest network of specialized tech talent communities.

Countries

250+

Communities

850k+

Active Members

CASE STUDY

A new startup launched a consumer app aimed at tech enthusiasts. The app helps users discover, rate, and discuss the latest gadgets and tech innovations. As the app was in its early stages, the company needed to ensure they were developing the right features and content that appealed to their target users. They turned to Propel to gather feedback and insights from engaged tech communities to guide product decisions.

The Challenge

The company needed to understand which types of tech products (e.g., smartphones, wearables, home gadgets) interested their users the most and would drive engagement within the app.

Needs

Understanding Consumer Interests:

The client needed to discover which tech categories and products (such as wearables, VR headsets, or smart home devices) were most appealing to their target audience.

Feature Preferences

The client wanted to know what specific features tech enthusiasts would find most valuable, such as product reviews, tech news, or a community discussion forum.

Engagement and Retention Drivers

The client wanted to identify key engagement factors—what would make users return to the app regularly, and what features would encourage long-term retention.

Solution

Targeted Community Engagement

Propel engaged with tech-driven communities, including gadget reviewers, product testers, and early adopters, to understand what products and features resonated with the audience.

User Interviews and Surveys

Propel facilitated in-depth user surveys and one-on-one interviews to understand user preferences, behavior patterns, and pain points when interacting with tech discovery platforms.

Feedback and Testing

Propel conducted feedback sessions and feature testing with the community to validate which app features were most popular and valuable.

Outcome

User research revealed that 78% of target users prioritized peer reviews over professional reviews, enabling the client to realign their content strategy for maximum engagement.

Through community feedback, they also learned that users valued peer reviews and community discussions most, which led to prioritizing these features in the app’s next update.

Insights showed that users wanted a gamified experience, leading to incorporating the features to encourage more regular interaction.

CASE STUDIES

See how we’ve helped companies drive strategic goals.

Beta Testing

Accelerated team building With Propel.

The primary challenge faced by Stepstone was the urgency to assemble a team of experienced individuals in a short timeframe.

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Hiring

Recruiting the perfect match with Propel.

Propel's community engagement approach found the perfect technical and cultural fit for Farfetch's product development team, offering relocation and support for a smooth transition.

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Hackathons

Scaling Data Acquisition with Propel

Propel's Talent Pipelining service built a data acquisition team for Defined.ai, trained to meet strict standards and access data from emerging markets, resulting in over 100,000 data sets for their AI models.

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