Market Research
Get valuable insights to validate ideas, understand needs, and uncover market opportunities, by tapping into our diverse, ever-expanding tech communities.
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How it works
Clarify Research Goals:
We collaborate with you to define the specific insights you need, whether it’s understanding user preferences, market trends, or competitor strategies.
Engage Relevant Communities:
We recruit and engage specific tech communities to gather deep insights directly from your target audience, ensuring the data is relevant and actionable.
Collect Actionable Insights:
Together, we run structured surveys, interviews, and discussions to gather insights that can inform product decisions and market strategy.
Analyze & Apply Insights:
Analyse the data and apply findings to refine your product, strategies, or market positioning.
CASE STUDY
Background
A new startup launched a consumer app aimed at tech enthusiasts. The app helps users discover, rate, and discuss the latest gadgets and tech innovations. As the app was in its early stages, the company needed to ensure they were developing the right features and content that appealed to their target users. They turned to Propel to gather feedback and insights from engaged tech communities to guide product decisions.
The Challenge
The company needed to understand which types of tech products (e.g., smartphones, wearables, home gadgets) interested their users the most and would drive engagement within the app.
Needs
Understanding Consumer Interests:
The client needed to discover which tech categories and products (such as wearables, VR headsets, or smart home devices) were most appealing to their target audience.
Feature Preferences
The client wanted to know what specific features tech enthusiasts would find most valuable, such as product reviews, tech news, or a community discussion forum.
Engagement and Retention Drivers
The client wanted to identify key engagement factors—what would make users return to the app regularly, and what features would encourage long-term retention.
Solution
Targeted Community Engagement
Propel engaged with tech-driven communities, including gadget reviewers, product testers, and early adopters, to understand what products and features resonated with the audience.
User Interviews and Surveys
Propel facilitated in-depth user surveys and one-on-one interviews to understand user preferences, behavior patterns, and pain points when interacting with tech discovery platforms.
Feedback and Testing
Propel conducted feedback sessions and feature testing with the community to validate which app features were most popular and valuable.
Outcomes
User research revealed that 78% of target users prioritized peer reviews over professional reviews, enabling the client to realign their content strategy for maximum engagement. Through community feedback, they also learned that users valued peer reviews and community discussions most, which led to prioritizing these features in the app’s next update. Insights showed that users wanted a gamified experience, leading to incorporating the features to encourage more regular interaction
Other business goals you can drive with propel:
We’ve worked with some of the world’s leading companies.
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