Community Engagement
Build brand awareness, grow mindshare, and stay top-of-mind by authentically connecting with key communities.
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How it works
Identify Key Communities:
We identify and recruit the best tech communities that align with your brand, product, and services.
Create Meaningful Content:
Develop and distribute content that resonates with your target audience, sparking genuine engagement and participation.
Host Events & Campaigns:
Organize online and offline events, such as webinars, AMAs, or tech challenges, to enhance brand visibility and spark meaningful interactions.
Measure & Optimize:
Track engagement metrics and refine your strategy based on insights to optimize your efforts and improve ROI.
CASE STUDY
Background
Quidax, a leading African cryptocurrency exchange, partnered with TechCabal for the Moonshot conference; Africa’s largest gathering of technologists and innovators. As part of the event, Quidax hosted a Web3 pitch competition designed to highlight the most promising startups and projects within the Web3 and blockchain space across Africa.
The Challenge
Quidax faced the challenges of attracting Web3 startups and innovative project ideas within a compressed timeframe, reaching and engaging a qualified audience within the Web3 demographic, and boosting the visibility and credibility of the event to ensure high-quality applications and ensure the competition’s success.
Needs
Targeted Outreach
Quidax needed to quickly engage with Web3 startups, developers, and blockchain innovators to ensure the pitch competition attracted the most promising applicants within a very short timeline.
Qualified Participants
The competition required applicants who were not only qualified but also aligned with the goals and vision of the event.
Increased Event Visibility
They required an effective strategy to generate buzz and visibility for the competition in Web3 communities.
Solution
Propel activated a strategic, ecosystem-powered recruitment campaign specifically targeting the Web3 space. Propel’s solution included:
Tailored Communications
Propel crafted high-impact, targeted messaging emphasizing the unique benefits of participating in the pitch competition, such as access to funding, visibility, and exposure.
Community Amplification
Propel amplified the competition across Web3-focused communities, including startup founders, developers, product managers, and relevant blockchain forums to maximize engagement.
Curated Applicant Funnel
Propel curated a qualified pool of applicants by engaging hundreds of Web3 developers and other technical talent within its ecosystem through direct outreach and peer-driven engagement.
Outcomes
Propel’s strategy delivered impressive results within a tight timeframe: 31% increase in high-quality responses to the pitch competition. A curated lineup of competitive Web3 startups and participants, which significantly enhanced the event’s credibility and appeal. Increased visibility for Quidax’s brand within the pan-African Web3 and broader tech ecosystems.
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