Insights from us at Propel

About 30,000 new products hit the market every 365 days. Unfortunately, only 5% of them find success. So, what happens to the remaining 95%? In the tech sector, the challenges are more pronounced—only 40% of developed products ever make it to market, and among those, just 60% manage to generate revenue. These sobering statistics point to one conclusion: thorough preparation before launch can make the difference between market success and joining the ranks of forgotten software products. This comprehensive guide outlines the ten essential steps every software company must take before launching a product, drawing on proven strategies from successful software launches and industry best practices.