Need something specific? Let’s design custom activation strategies that leverage tech communities for exactly the insights, action, or outcomes you need.
We work together to identify your specific goals, challenges, and objectives, ensuring a custom solution that aligns with your business.
Design a Tailored Strategy:
We create a comprehensive, personalized plan, targeting the right communities and channels to achieve your unique business outcomes.
Provide End-to-End Support
Offer guidance and support throughout the entire process, from strategy development to execution and follow-up.
Deliver Results & Optimize:
Analyze the results of your custom strategy, providing insights for continuous improvement and maximum results.
CASE STUDY
Background
A company focused on improving the well-being of remote employees by offering tools for mental health, fitness, and productivity. Despite their efforts, the platform struggled to maintain active users, particularly from tech-driven companies. They wanted actionable feedback from real remote professionals to refine the product.
The Challenge
Lack of Relevant User Engagement: While the platform's core features seemed to resonate, tech employees weren’t consistently using the service, leading to lower-than-expected user engagement.
Needs
Limited Feedback
Despite conducting surveys, the company didn’t have deep insights into why users weren’t engaging, especially from tech-centric professionals who were key to the product’s success..
Solution
Tech Community Engagement
Propel connected the company with active remote tech talent in its communities to run feedback sessions and surveys.
Virtual Wellness Challenges
Propel organized well-being challenges with tech professionals using the platform to test features while providing feedback on content relevance and usability.
Targeted Feature Development
Community insights helped identify key integrations and features like GitHub task tracking and Slack that were crucial for remote tech employees to stay engaged.
Outcomes
The platform saw a 25% increase in active users within the first two months.
Engagement rate increased by 30%, as the product became better suited to their specific workflow.
User retention improved by 40%.
Other business goals you can drive with propel:
Collaboration Services
Bring your groundbreaking ideas to life by working with our network of talented tech communities