Product Adoption
Accelerate user engagement and increase retention by activating your product in targeted tech communities.
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How it works
Identify the Right Audience:
Propel curates and recruits the most relevant communities to engage with your product, ensuring access to users who perfectly match your ideal customer profile.
Engage Your Users:
Launch tailored campaigns like onboarding programs or usage challenges, that activate users and encourage them to explore and adopt key product features.
Gather Actionable Feedback:
Collect real-time feedback from engaged users to identify barriers to adoption and areas for improvement, to increase adoption rates.
Refine for Greater Adoption:
Analyze feedback and iterate quickly to optimize user experience and drive higher engagement.
CASE STUDY
Background
A new design platform was launched with fanfare, but struggled with low activation rates and high user drop-offs. Also, product-qualified leads weren’t converting as expected, signaling critical issues in their onboarding and engagement processes.
The Challenge
Initial users weren't engaging with the product and also dropping off early. Also, product-qualified leads weren’t converting, showing a disconnect between initial interest and sustained use.
Needs
Early Traction to Validate Market Fit
The company needed to generate early traction and validate whether the product resonated with the target audience.
Deep Insights into User Behavior
They required actionable insights into where users were struggling and why they weren’t sticking with the platform.
Iterative Feedback to Adjust Onboarding:
The onboarding process needed to be adjusted based on real user feedback to ensure it was intuitive and effective in encouraging adoption
Solution
Engagement with Design Communities
Propel introduced the platform to targeted design communities on its platform, tapping into a network of engaged users who could provide valuable insights.
Onboarding Sprints
They hosted guided onboarding sprints within these communities, where users received personalized walkthroughs of the platform, ensuring they experienced the product in a structured and engaging way.
Structured Feedback
Propel gathered structured feedback from participants during the sprints, uncovering friction points in the setup process. This feedback led to significant adjustments in the onboarding flow, simplifying key processes that were hindering early adoption.
Outcome
- Activation rates rose by 45%.
- Weekly active usage doubled in six weeks.
- Insights from the community allowed the team to fine-tune the platform for market fit
Other business goals you can drive with propel:
We’ve worked with some of the world’s leading companies.
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