Product Adoption

Accelerate user engagement and increase retention by activating your product in targeted tech communities.

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How it Works

Drive your product and business goals by tapping into 100+ tech communities in our ecosystem. Test with the right audiences, gather real-time feedback, and build with clarity.

Identify the Right Audience

Propel curates and recruits the most relevant communities to engage with your product, ensuring access to users who perfectly match your ideal customer profile.

Engage Your Users

Launch tailored campaigns like onboarding programs or usage challenges, that activate users and encourage them to explore and adopt key product features.

Gather Actionable Feedback

Collect real-time feedback from engaged users to identify barriers to adoption and areas for improvement, to increase adoption rates.

Refine for Greater Adoption

Analyze feedback and iterate quickly to optimize user experience and drive higher engagement.

Why Propel?

Our ecosystem lets companies use the power of community to accelerate their people, product and business goals.

Grow faster with specialized, on-demand communities.

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Developer Communities

Software Dev Communities

Product Dev/Marketing Communities

Design Communities

Our Ecosystem Reach

We've built the largest network of specialized tech talent communities.

Countries

250+

Communities

850k+

Active Members

CASE STUDY

A new design platform was launched with fanfare, but struggled with low activation rates and high user drop-offs. Also, product-qualified leads weren’t converting as expected, signaling critical issues in their onboarding and engagement processes.

The Challenge

Initial users weren't engaging with the product and also dropping off early. Also, product-qualified leads weren’t converting, showing a disconnect between initial interest and sustained use.

Needs

Early Traction to Validate Market Fit

The company needed to generate early traction and validate whether the product resonated with the target audience.

Deep Insights into User Behavior

They required actionable insights into where users were struggling and why they weren’t sticking with the platform.

Iterative Feedback to Adjust Onboarding:

The onboarding process needed to be adjusted based on real user feedback to ensure it was intuitive and effective in encouraging adoption

Solution

Engagement with Design Communities

Propel introduced the platform to targeted design communities on its platform, tapping into a network of engaged users who could provide valuable insights.

Onboarding Sprints

They hosted guided onboarding sprints within these communities, where users received personalized walkthroughs of the platform, ensuring they experienced the product in a structured and engaging way.

Structured Feedback

Propel gathered structured feedback from participants during the sprints, uncovering friction points in the setup process. This feedback led to significant adjustments in the onboarding flow, simplifying key processes that were hindering early adoption.

Outcome

Activation rates rose by 45%.

Weekly active usage doubled in six weeks.

Insights from the community allowed the team to fine-tune the platform for market fit.

CASE STUDIES

See how we’ve helped companies drive strategic goals.

Beta Testing

Accelerated team building With Propel.

The primary challenge faced by Stepstone was the urgency to assemble a team of experienced individuals in a short timeframe.

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Hiring

Recruiting the perfect match with Propel.

Propel's community engagement approach found the perfect technical and cultural fit for Farfetch's product development team, offering relocation and support for a smooth transition.

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Hackathons

Scaling Data Acquisition with Propel

Propel's Talent Pipelining service built a data acquisition team for Defined.ai, trained to meet strict standards and access data from emerging markets, resulting in over 100,000 data sets for their AI models.

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