Learning Activation
Boost the reach and impact of your learning programs through targeted tech community engagement.
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How it works
Target the Right Learners:
Propel supports you in defining your target learners and ensures you connect with the right communities that will benefit most and are aligned with your business goals.
Launch Interactive Learning Campaigns:
Create and promote interactive learning initiatives, from courses to challenges, that captivate and retain learners.
Track Engagement and Progress:
Monitor learner engagement to identify gaps, optimize content delivery, and ensure greater learning experience.
Iterate and Optimize:
Use feedback to continuously improve your learning programs for better outcomes and long-term impact.
CASE STUDY
Background
A cloud platform created a hands-on learning path for data engineers to help them master key skills. However, the course experienced very low engagement, with completion rates under 20%.
The Challenge
Learners weren’t completing the course, and the course wasn’t reaching the right audience. They needed to improve course engagement and drive better learning outcomes.
Needs
Reach the Right Personas
They needed to ensure that the course was reaching the right target audience, particularly learners who were already invested in data engineering and would be more likely to complete the course and benefit from it.
Boost Completion Rate
The company needed to increase course completion rates, which were alarmingly low. They needed insights into what would drive learners to engage and finish the course.
Solution
Community-Driven Feedback
Propel organized a challenge series within data engineering communities to drive interest and engagement. Each challenge was designed to allow participants to learn in a practical, hands-on way while collecting feedback from them after every module to gauge engagement and learning effectiveness.
Structured Feedback Loop
Propel facilitated structured feedback after each module, helping identify where learners were disengaging or losing interest, allowing the content to be adjusted in real-time based on this feedback.
Targeted Engagement
By connecting with the right personas through data engineering forums and communities, Propel was able to ensure that the course was reaching the most relevant learners, which directly contributed to increased engagement and motivation.
Outcome
Completion rates jumped from less than 20% to 62%.
A course content revamp which led to a 20% increase in post-course activation.
Other business goals you can drive with propel:
We’ve worked with some of the world’s leading companies.
Got specific business goals?
We’ve got you covered. Speak to a member of our sales team to meet your business needs.
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